"A well-funded international campaign to counter the influence of Rupert Murdoch’s media empire on climate change has been planned, emails to Hillary Clinton’s campaign chairman reveal.
The plan to use “guerilla tactics”, civil disobedience and targeted advertising appears to have been hatched by David Fenton, founder of Fenton Communications, a US public relations agency.
The proposal aimed to “make Murdoch’s climate denial a major issue,” and “bring the scientific facts on climate change to his audiences directly in print and on television”. It would involve adverts in his and other publications, and the creation of websites that disseminated facts about climate change, and directly challenged the reporting in Murdoch media.
The goal was to put Murdoch “on the defensive on climate change,” and make it possible for conservative politicians to support action on climate change. Part of the plan involved “public shaming” of Murdoch so that his children, who have more progressive views on climate change, would have “leverage with their father”.